Zuckerberg takes out ads to apologize as Facebook data misuse crisis intensifies

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Under a headline which read "we have a responsibility to protect your information".

"There are some good things in the new privacy bill that has been launched".

Facebook only acknowledged the 2014 Cambridge Analytic breach on March 16 after it was uncovered by a joint investigation by the New York Times and the Observer of London, and they only suspended the firm for allegedly not having deleted the user data as they had promised to when Facebook originally discovered the misuse.

Facebook's privacy practices have come under fire after Cambridge Analytica, a Trump-affiliated political consulting firm, got data inappropriately.

Facebook is in the business of keeping user attention on the site; the network wants to keep users happy and engaged, and it uses personal information to craft a unique experience.

"If Facebook was a typical company, and Zuckerberg was the founder, he would probably be gone", said tech industry analyst Rob Enderle of Enderle Group. Karen North, professor at USC's Annenberg School for Communication and Journalism, joined Marketplace Weekend to discuss how businesses use Facebook for marketing and data collection.

Zuckerberg said Facebook, with 2.2 billion users worldwide, is also investigating "every single app that had access to large amounts of data before we fixed this".

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Two senators also asked the Federal Trade Commission, the leading USA consumer regulator, to investigate if other firms improperly obtained user data from Facebook users.

Meanwhile, Investigators from Britain's data watchdog have searched the London offices of Cambridge Analytica, the data analytics firm at the centre of the storm. The FTC then acquired a consent degree to require Facebook to receive permission and to notify users before sharing their data with third parties.

And, increasingly, Facebook tries to match what it knows about you with your offline data, purchased from data brokers or gathered in other ways. He said Cambridge handled "all the data, all the analytics, all the targeting" for the campaign. And we'll have more changes to share in the next few days.

In the same year that Facebook severed ties with him, Kogan also started his own San Francisco-based survey data firm, Philometrics, raising questions about whether he took the Facebook data with him and used it for commercial purposes. Over a year later, the Facebook co-founder faced a crisis over its handling of a large-scale abuse of its users' personal info.

Investors have been too kind to Facebook Inc. this time around, with speculators bargain hunting and, why not when considering the slide, but capital is at risk, particularly if the U.S government takes the boldest of steps and decides to shut it down.

Facebook said that it conducts manual and automated checks to make sure that developers are complying with its policies.