VW to show pickup in NY; could be made in Chattanooga

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The upcoming Ford Ranger is expected to do well next year and the Hyundai Santa Cruz concept that made its debut at the 2015 Detroit Auto Show is expected to follow.

Volkswagen has made no secret of its intent to offer more locally-tailored products in the US market has it attempts to grab additional market share.

Or maybe you remember the cute little Rabbit pickup truck that was built in Pennsylvania in the late 1970s and early 1980s.

If approved for production, the truck would likely be produced alongside the Atlas at VW's assembly plant in Chattanooga, Tennessee.

Ending chronic financial losses in the U.S.is a key part of Volkswagen brand CEO Herbert Diess' 2025 plan to turn around a unit struggling with low profitability and still marred by fallout from widespread diesel emissions violations.

Should this week's truck concept garner a positive response, sources said the pickup could hit production relatively soon.

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A softer MQB-based "lifestyle" pickup truck would give VW a product to help turn around its battling U.S. division, and would be the only such vehicle from a German car-maker there at present.

A Volkswagen Atlas-based pickup may be in the works. The Ford Ranger, once the top-selling midsize pickup in the USA but discontinued in 2011, will return next year.

Way back in 2010, Volkswagen presented the Amarok body-on-frame pickup truck it has sold on several markets, but not in the U.S.

Expected to be unveiled on Wednesday, the truck is said to be based off the Atlas SUV structure.

"I managed to get across". "The Atlas. and its coming five-seat derivative can get that since both can be sold in China [as the Teramont], but a pickup like this would likely just be for the USA and Canadian market". Still, many may question whether it makes sense to offer a mild pickup created to compete with the Honda Ridgeline, which sells just a few thousand units a month. By comparison, the Atlas crossover starts at $31,675 (including shipping).