Sinclair's efforts have received new scrutiny in the past few days after the website Deadspin assembled a short video showing anchors at dozens of Sinclair stations reciting the same fake news warning word for word.
"Must-runs" are segments that are produced by Sinclair and distributed to their local news stations across the country, that those affiliates, you guessed it, must air.
"The sharing of biased and false news has become all too common on social media", a KOMO anchor said.
We all know Donald Trump watches "Fox & Friends", but he may also be tuning in to John Oliver's "Last Week Tonight", if Monday morning's tweet in support of Sinclair Broadcast Group is any indication. Along with that reporter, other Sinclair employees in other markets are describing heated conversations are taking place in newsrooms and anger towards company's headquarters. Opponents of the deal continue to worry that it would decrease both competition in local media and diversity in the perspectives that are broadcast.
While that may not be extraordinary in a world shaped by media consolidation and corporate buyouts (or sellouts), Sinclair's undisputed reputation as a conservative propagandist did come as news, and it got the attention of local viewers across the country.More news: 'Conte can't wait to leave Chelsea' - Vialli
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During the 2016 election, the Trump team struck a deal with Sinclair for exclusive access because the media giant, according to Jared Kushner, had a better reach than CNN. And it has required stations to air conservative-leaning segments, including law-and-order features from its "Terrorism Alert Desk", as well as punditry from Republicans like Boris Epshteyn, a former surrogate to Trump, who was still seen visiting the White House after joining Sinclair.
Trump, in a Monday morning tweet, didn't agree with the criticisms of Sinclair Broadcast Group.
The script, as transcribed by ThinkProgress, says that "some media outlets" publish "fake stories" that "just aren't true, without checking facts first", and warns that some members of the media "use their platforms to push their own personal bias and agenda" to control what people think.
Many consumers want only news that confirms what they want to believe. "Our local stations keep our audiences" trust by staying focused on fact-based reporting and clearly identifying commentary". Last week, Deadspin created an unsettling viral video consisting of clips of news anchors all saying the same horrifying thing: a warning about the fakeness of mainstream media. "This promo addresses the troubling trend of false stories on social media and distinguishes our trusted local stations as news destinations where we are committed to honest and accurate reporting", Sinclair Vice President Scott Livingston told CNN. "Nothing says "we value independent media' like dozens of reporters forced to repeat the same message over and over again, like members of a brainwashed cult", Oliver said". Sinclair is known for regularly sending video segments to the stations they own, classifying them as "must-runs".