However, other market watchers said that with more than 50 per cent of Indian population yet to experience Internet on their phones, Amazon could have a chance to break into a market now dominated by Google and UC Web browser.
The browser went live sometime last month, and it has over a hundred installs - likely from Amazon employees dogfooding the app. The only two devices that were compatible with the browser were the Vivo V9 and the 10.or D. Internet could be part of Amazon's larger strategy to customise its offerings for its users in the country.
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The app first appeared on the Play Store in March, and has fewer than 1,000 downloads, according to data from app store intelligence firm Sensor Tower. The interface was clean and did not have much to distract the user. And if you are, do let us know what else does this lightweight web browser comes with apart from the features we mentioned above.
Within the app, users have the option to choose between Google and Bing as their default search engines.
Other than the "lite" factor, the web browser stands out is its private browsing mode. You don't get fancy options such as syncing your bookmarks or passwords or even importing the details from any existing browser or even with an option to create a folder in bookmarks to organise the pages that you have marked there. This browser app also blocks website trackers.
The company is not alone in building lightweight mobile apps for emerging markets. The download size of the apk is 2.1MB, which is considerably smaller than Firefox, Google Chrome, and Opera. I'm hoping that browsers will also shed their bloat just like Facebook's Messenger Lite; I don't think Amazon's Internet is still there yet with its bloated homepage (good if it can be disabled). It as well offers private browsing, where it doesn't ask for extra permissions. Amazon has not officially announced the launch of the browser and its existence was first reported about by TechCrunch on Wednesday.