Ford is killing off its saloons in North America

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Ford now sells the Fiesta, Focus, Fusion, C-Max, Mustang, and Taurus sedans and coupes in North America, according to Tech Crunch. The Detroit automaker plans to keep the Ford Mustang sports vehicle and a new Focus crossover that the company plans to release next year. Over that time, it will phase out longstanding brands such as the Ford Fiesta and Taurus from the North American market.

General Motors and Ford Motor Co. plan to discontinue four slow-selling auto models, including the venerable Ford Taurus sedan, the Wall Street Journal reported, citing people familiar with the. It is hard to believe that Ford's little Mustang is now 54 years old this month.

In what I can only perceive as trying to calm the waters, Ford global markets boss Jim Farley said that, while all this is going on, the company is exploring new vehicles with crossover space and small-car fuel economy. The new US -market version of the Focus will be made in China. Listening to our customers and incorporating their feedback has always been a part of Ford's DNA, and we plan to continue to work that way. That factory, Barbossa says, will stay busy making the Explorer and a new SUV.

Ford is about to make some major changes to its lineup of vehicles in the U.S.

Ford Motor Company shares were trading at $11.30 per share on Thursday morning, up $0.19 (+1.71%).

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Net income totaled $1.7 billion, up by $100 million from the same period a year earlier, and earnings increased to 43 cents a share, up by 3 cents.

He said that they will be "building a winning portfolio and focusing on products and markets where Ford can win".

Ford said it expects pre-tax profit margins of eight per cent globally and 10 per cent in North America by 2020, ahead of a previous target of 2022. Ford has also been implementing hybrid vehicle strategies on existing models like the F-150, Escape and Mustang.

The company is also reviving two of its historic vehicles: the Ranger pickup, which will return in 2019, and the Bronco SUV, which will return to the US market in 2020. The company also is reviewing its strategic plans for South America.

Ford currently builds all of its police vehicles in Chicago and has seen a similar shift in demand away from sedans, with the Police Interceptor Utility model now representing 80 percent of sales, she said. Trucks and SUVs have always been the brand's strengths.