Potholed roads are a big problem.
The average amount a metro Detroit motorist spends on maintenance linked to poor road conditions is $865, Crain's reported this winter. So far the company has partnered with four towns: Bartonville, Texas; Milford, Del.; Athens, Ga.; and Burbank, Calif.
Domino's has launched a marketing campaign that makes the P to B thing look lame: The pizza maker is offering to fill potholes in your town "to save your good pizza from bad roads". This isn't an example of a country failing to provide basic upkeep to its citizens-nope not at all.
"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Russell Weiner, president of Domino's United States of America, in a company press release.
Domino's now has an ad campaign circling around "pizza insurance"-wherein if you drop your pizza or something happens to it on the way home, Domino's will replace it".
Domino's is doing its part to save its pizza from deteriorating roads, one pothole at a time. According to their report, four crew members worked 10 hours to fix 10 roads.
Paving for Pizza Paving for Pizza Paving for Pizza
"We don't want to lose any great-tasting pizza in a pothole, running a wonderful meal".
"Potholes, cracks and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino's", they write on the website PavingForPizza.com, which encourages cities to bid to have their road surfaces cleaned up by the pizza delivery chain.
Domino's contribution to fixing potholes in Milford, Delaware.
Who ultimately gets the money depends on what the ZIP code covers and whether it's a municipality or county doing the road work. They're even branding the tarmac that they have fixed with advertisements for Domino's.
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