"Other teams go up and down, we want to try to win one point more than the others".
Tottenham - With no signings at all, it has been a frustrating time for Tottenhammanager Mauricio Pochettino. "With Premier League clubs' aggregate revenues forecast to reach £5 billion in 2018/19, clubs can well-afford to significantly invest in on-pitch talent in the quest for both success and survival".
Jose Mourinho could find excuses should the club fail to excel or win any silverware this season as Manchester United fell short of the required number of players needed for reinforcements, only managing to grab only of a possible six players in the transfer window.
The Brazil worldwide was, until Chelsea signed Kepa Arrizabalaga last week, the world's most expensive goalkeeper following his £65m move from Roma.
City hasn't dipped into the deep pockets of its Abu Dhabi owners as significantly as Guardiola's first two summers in charge, but has still strengthened with club-record signing Riyad Mahrez. But Benitez was given precious little cash to spend, although Federico Fernandez came in from Swansea on deadline day to address the loss of Florian Lejeune to a cruciate injury.
However there were a few clubs hell bent on making sure Jim White could say the words "we're just hearing" with promoted sides Wolves and Fulham amongst the few who did anything of interest, and that was a theme of the whole window.
By bringing on McTominay - and by starting Pereira, Pogba and Rashford - Mourinho ensured that United's academy graduates have played more minutes in just one game of the new Premier League season than their rivals Manchester City's youth players did in the entirety of the 2017/18 season.More news: Kieran Trippier wanted by PSG, Juventus and Real Madrid
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"It's not about adding because it's fashionable to sign players".
It seemed very weird the transfer window closing yesterday.
It's a new dawn and a new era for many clubs.
"It's true our targets are always the same level as Manchester United, Manchester City or Real Madrid but for different circumstances we can't achieve that".
Sunday's early kick off sees Liverpool take on West Ham United at Anfield, with manager Jurgen Klopp set to give a Premier League debut to new goalkeeper Alisson.
In terms of fees spent and received, Newcastle are in profit to the tune of £21.4m from this summer - but Federico Fernandez, the Swansea centre-back, was the only deadline day addition and Benitez must be wondering what exactly he is expected to achieve with a squad that looks woefully short in key areas.
Football finance expert Rob Wilson of Sheffield Hallam University said: "Clubs invested heavily previous year when we saw nearly £1.5bn being spent". Benitez is in the past year of his contract at Newcastle and friction with owner Mike Ashley looks certain to continue.