I grew up in OR and was around @Nike my whole life.
In response to the company's announcement, many fans are destroying their Nike-branded gear in protest of the 30th anniversary pick - former National Football League quarterback Colin Kaepernick - for the campaign.
The Nike slogan, "Just do it", is written underneath.
"Looks like I'll be wearing a lot of Nike this week", said Dorchester shopper Jordan Hall.
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In August 2016, Kaepernick began the movement to kneel during the USA national anthem in protest of racial injustice.
"Believe in something", the Nike advertisement read. He has yet to weigh in about Nike's new campaign.
Nike's 30th anniversary campaign is largely being applauded by marketing and PR pros on social media for featuring quarterback Colin Kaepernick. She said it was a valuable lesson for her students at the College of Southern Maryland, where she teaches. "It's such a divided situation in our world right now", she said of the negative reaction by some fans.
Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.
"It was tastefully done", she said. By kneeling during the national anthem before NFL games, the quarterback rubbed a significant portion of the public the wrong way, especially those who think that refusing to stand up while the anthem is playing is a form of disrespect that negates his altruistic intention.
"But I think it's a awful message that they're sending and the goal of them doing it, maybe there's a reason for them doing it, but I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".
The evening culminated in the reveal of the latest LeBron James Nike basketball shoe: a women's sneaker designed by three female African-American designers and inspired by strong African-American women.