Serena Williams: Nike made 'powerful statement' with Colin Kaepernick

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Nike released a full-length commercial featuring Colin Kaepernick, the former NFL quarterback who was the first to kneel during the national anthem in a silent protest.

The president's son posted his own version of the ad on Instagram Wednesday with the comment, "There, fixed it for you". Whether you agree with Colin Kaepernick's stance or not, the ad is meant to be about more than his opinion.

Baze says he fully supports Nike's decision to make Kaepernick a part of its 30th anniversary ad campaign.

Kaepernick, who was the starting quarterback for the 49ers in the Super Bowl after the 2012 season, hasn't played since 2016 and a year ago filed a grievance against the National Football League and its owners, accusing them of colluding not to hire him. "I mean, he did lose his job and he stood for something he wanted to stand for", said Funchess. "By pursuing this approach, Nike is back in the public conversation - and, yes, they'll create some enemies (that's for sure) but they'll also reactivate their core base - and create true believers".

Anyway, in the advert, Kaep narrates inspiring messages about overcoming the odds while actual video of really inspirational athletes plays on the screen.

"I would say he's our modern-day Muhammad Ali when you think about it".

Kaepernick became a lightning rod by kneeling during the USA national anthem as a protest against racial injustice and police brutality.

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Country singer John Rich tweeted a photo of a pair of Nike socks with the brand's swoosh logo cut off. Become the greatest athlete ever.

There were 2.7 million mentions of Nike over the previous 24 hours, the social media analysis firm Talkwalker said at midday, an increase of 135 percent over the previous week. It's not the first time the school has taken a stand with something Kaepernick-related.

Prominent African-American designer Tracy Reese said she loved the new Nike campaign.

Kaepernick later filed a lawsuit accusing the league and its coaches of colluding to keep him off the field because of his activism.

The advert, titled "Dream Crazy", has Kaepernick narrating over images and footage of various athletes with inspirational stories, including National Basketball Association icon LeBron James, tennis star Serena Williams and Kenyan runner Eliud Kipchoge.

"I think what Nike did was a tremendous step in fighting against the people who misunderstand the protests by Kaep and players", said Seth Buchwalter, of Portland, Oregon, a lifelong Nike customer. Over his father's face is the campaign's tagline: "Believe in something".

Newton said Kaepernick has his respect. He did so to protest police brutality and racial inequality.