Coming to Line View, the Smart TV is partially unrolled, and users can manage specifics tasks that do not require a TV screen.
The Full View, as its name implies, offers a 65-inch Oled TV for the full viewing experience.
The Signature OLED TV R comes with a flexible screen that rolls up to retract into a sound bar at the bottom. In the Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard.
The Zero View mode has the entire TV rolled down and allows users to enjoy music and other audio content from the 4.2-channel, 100W front-firing Dolby Atmos audio system.
"We will set prices based on how much consumers are willing to pay for the rollable TV, rather than seeking profits", he added.More news: Bohemian Rhapsody wins best drama Globe — Golden Globes
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In addition to the 88-inch display, the company also showcased a 65-inch 8K OLED display, a variant with 4K OLED with world's fastest motion picture response time of 3.5ms.
The TV runs on LG's webOS which is integrated with Google Assistant.
This isn't a TV that you're going to rush out and buy, but if you've got enough money or want the high-end boutique styling of this display (as there is none, it's all in a box) then it has a market.
With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.
The LG HomeBrew uses pods containing yeast, hop oil and flavouring and a "optimised fermentation algorithm" in the autonomous device to create up to five litres of beer in around two weeks, the company said.