In Anheuser-Busch InBev's ads, a medieval crew delivers a cask of unwanted corn syrup to Miller Lite and Coors Light. Sanderson said there are more than 300,000 corn farmers in the United States, and he wants to set the record straight when it comes to corn syrup.
To cap off their anger toward Bud Light, National Corn retweeted a tweet suggesting you should not make them angry.
As chance would have it, that's what happened.
That's what was going through Stuart Sanderson's mind Sunday night as he watched one of Bud Light's Superbowl commercials.More news: Venezuela's opposition to up pressure on Maduro with new rally
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Mark Bergkamp is a Kansas corn farmer. "It was damaging to corn, and it leads people to believe that corn is a bad ingredient".
Executives from MillerCoors LLC, which sells both Miller Lite and Coors Light, were perhaps the most wound up.
While it sounds similar to high fructose corn syrup-a sweetener commonly added to sodas and flavored beverages-corn syrup itself is a clear, sweet liquid derived from corn starch that contains glucose.
Garrett Oliver, brewmaster for Brooklyn Brewery, said corn and rice are used in fermenting to lighten the overall character and flavor of beers, but he agreed that there was not much difference in the ingredients used for that objective. "Thanks @MillerLightand @CoorsLite for supporting our industry". The statement says it's up to consumers "to decide what beer is right for them".
Corn farmers have taken a beating in the past year.
And Sam Adams tweeted "No corn syrup AND no rice".