Haas changes F1 car from gray to black-and-gold for 2019

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As part of the new sponsorship deal with the American team, Rich Energy have played a heavy influence on the livery design of the new 2019 Haas vehicle.

The Haas appears in a new black-and-gold colour-scheme after the signing of a new title sponsor, the start-up energy drink brand Rich Energy, of whom West Ham chairman David Gold is among the shareholders.

Rich Energy CEO William Storey wants Haas to challenge Red Bull on the track while his own brand takes on the energy drink giant outside of Formula 1.

"Formula 1's a wonderful platform for us. But I know that if you do not try, you will not succeed", said Steiner.

"We are confident we will beat Red Bull in many races this year", Storey said. We're looking forward to taking Red Bull on both on and off the track and challenging them.

Where will Haas be in the order?

However, the gulf between the sport's top three - champions Mercedes, Ferrari and Red Bull - and the other teams remains a huge one.

Haas will be fielding an unchanged driver line-up of Romain Grosjean and Kevin Magnussen for 2019.

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Magnussen said: "We wanted to get up there with the competitive teams, and now we need to hold on to it".

"But for me fuel saving in the way that we did a couple of times past year is a joke". We're really excited about the future and I think we're going to achieve a lot together. Sometimes, like [in] Mexico, [it] just didn't work for us, we were going eight seconds slower than what we could do with a new tyre in the race, and that's always very frustrating.

Team principal Guenther Steiner said Rich's presence had turned up the pressure at a team that previously focused on promoting Haas's machine tools business.

"We'll see about McLaren and Williams, two very big teams who haven't been performing to their level the last few years".

Why Haas for Rich Energy?

Storey, who failed in an attempt to buy Force India past year, says his drinks brand is the real deal and backed by wealthy investors, including West Ham co-owner David Sullivan.

"They've got the best business model in the sport, they are uniquely positioned to exploit regulation changes".